Davanti Tyres were in need of a full re-platform and overhaul of their automotive web design. Their online presence was very minimal and a brochure site for their innovative tyres wasn’t doing the brand justice anymore.
With innovative and forward thinking leadership, Davanti’s umbrella company Oak Tyres commissioned an in-depth 2-day Scoping Workshop with Awesome and our partners Elegant Digital to derive a scope for an integrated ecosystem of websites and applications.
From there we created a scope for a new Davanti Tyres website that would have the flexibility to evolve through agile development. This ensured that the website has longevity and warranted the investment in the technology.
Built upon a Symfony framework the site integrates with Magento 2.0 for commerce capabilities and PIMCore for product/asset management – hosted on an AWS network to ensure zero downtime, efficient backups and delivery content.
What We Did
- Solution Scoping
- User Experience Workshops
- Digital Consultation
- UX Design
- UI Design
- Brand Illustrations
- Brand Icons
- Magento Development
- PIMCore Integrations
- Bespoke API Builds
- Legacy Systems Integration
Beautiful Brand Illustrations
Automotive Web Design
A modern and minimalist user interface design was adopted to make the most of the product photography. Decluttering the experience for the user was paramount for ensuring an efficient journey through the website, from entry points to conversion markers.
One of the primary measures of the success of the UX design was the speed and efficiency for a user to find a tyre size that was suited to their own vehicle. This was to be bolstered by the reinforcement of the brand messages; quality, trust, guarantee.
Bespoke Brand Icons
© Davanti Tyres
