Motion Graphics We’ve Created
Motion Graphics is a industry term that generally translates as animation in the form of 2D animations, 3D renderings, or GIFS. They may include audio, voiceover, or sound effects. They may also incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. But you’re probably most familiar with them as animated videos.
A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video. More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (According to a 2014 Levels Beyond survey, 40% of consumers said they would rather watch a brand video than read the same information.)
This type of visual communication is so effective because it targets the way your brain processes information. In fact, visual processing is nearly instant. A 2014 study found that you can process visual information in as little as 13 milliseconds! That’s why many things are easier to understand if you can “see” them. Through visual storytelling, motion graphics help break down complex information, delivering the message simply and clearly.