A Cheshire based start-up asked us to name and brand their new spiced rum. Hygge  (pronounced Hue-Guh) is a Danish word used to express a feeling or moment of true happiness. It can be experienced alone or with friends, at home or out, a moment where nothing else matters, and the minutes don’t tick.

The challenge was to change the stereotype and misconception around Rum. No sailors, no pirates and no sea monsters…. just quality rum. We created a luxury brand identity that supported the values and story of Hygge, bringing the story and taste to life!


What We Did
  • Naming concepts
  • Branding
  • Graphic Design
  • Label Design
  • Print Management

The final design was exceptional and hit the nail on the head, but this isn't where the wow factor even started. We were over the moon with the art work and the designs we were presented with. The final label on the bottles is truly amazing and overwhelming. We've received continuous feedback from our clients on the quality of the label die to the layers and textures.

Ben FoggDirector of Hygge Drinks

How we did it…

Step 1: Moodboards

Step 2: Conceptualisation

Step 3: Building out a direction

Hygge Rum - Earned Indulgence
Alcohol Label Design- Awesome Creative

Step 5: Refining the Brand Identity

Hygge Drinks - Awesome Creative

Final Design & Label

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