Awesome Creative were tasked with creating a brand identity for a seemingly unglamorous range of tyre consumables and then rolling that brand out across the range of products in the family. We overcame the lack of product imagery by creating stand out illustrations to depict each product’s use. The end result was a striking set of packaging and labels which are easily identifiable in a crowded market. 

What We Did
  • Logo
  • Brand Identity
  • Packaging Design
  • Label Graphics
  • Illustrations
  • 3D Renders

Gary Cross, Product Manager at Oak Tyres had this to say:

“Awesome really took the time to understand the market place thus delivering a brand and supporting packaging that perfectly positions itself exactly where we needed it to be.”