MPOWER Financing based in Washington, DC, USA had a very specific creative brief with well defined primary and secondary objectives for a campaign of Google Display Advertising. Awesome’s job was to understand the business, the objectives and create a campaign aimed at their key audience using creative A/B testing to gain audience insights before rolling out the winning creative across all channels.
We succeeded to meet the brief with the introduction of traditional-style hand drawn sketches to depict their target market which would stand out against the wash of stock imagery thrown at users across the web. Coupled with our in-house copy-writing we were able to create this strong set of digitals ads that drove a significant increase in leads for MPOWER.
What We Did
- Illustration
- Graphic Design
- Concept Design
- Copywriting
- Digital Design
